Whitney Wolfe, a cofounder of Tinder, has expanded her horizons and created a new dating app called Bumble BFF. Through the use of this app, people have the option to look for either romantic relationships or friendships.
This is useful to someone who wants to find a new way to make friends without getting -too- close. This app is run almost completely by women, and Whitney Wolfe has made it a point to promote female entrepreneurship in the marketplace. The most noteworthy part of what Whitney Wolfe is doing is that she has opened a pop-up location for her app called ‘The Hive’. This bumble-bee themed spot seems like the perfect place to meet up for a casual date. Although it is simply a pop-up, they will even have a bar and merchandise for sale (all proceeds go to charity).
Follow Whitney Wolfe on Instagram.
Providing a physical location for a dating app is a completely new idea. It is unknown how well this pop-up will do, but as an entrepreneur, Whitney Wolfe has taken a risk – and she will reap the rewards if it succeeds. Whitney herself says that she just had an ‘aha’ moment. She decided that maybe it was time for women to make the first move. Thus, she created Bumble, a virtual reversal of gender roles. Her app is doing extremely well, which demonstrates that women actually like the idea of this app. New users are joining Bumble at a rate of 65% percent a day. This is a difficult feat to achieve in itself, and it was not done without a meaningful brand and hard work. Thinking outside of the box is one quality that makes Whitney Wolfe one of the best entrepreneurs out there. She realized that most women are raised to believe that men are always going to make the first move, and that women need to wait until then. She did not agree with that notion.
Whitney Wolfe detected a gap in the market and filled it. Bumble is an app that nobody knew we needed until it was created. Now, women can make the first move with ease.
Learn more about Whitney Wolfe: https://techcrunch.com/2017/06/01/bumble-is-opening-a-physical-space-in-new-york-for-dates-to-meet-up/