With the consumption of bottled water continuously rising, the water industry will only see more companies vying to gain a competitive edge. The water industry is estimated at over a $100 billion, with Italy being the number one consumer; however bottled water is consumed by everyone from around the world.
As bottled water becomes a necessity in every country, one particular company is changing the dynamics in how we view and consume water, that company is called Waiakea Water.
Founded in 2012 and based in Hawaii, an area commonly known for their fresh waters and natural resources, Waiakea Water is sourced from the town of Hilo and contains unique mineral composition and a neutral pH level that’s rich in electrolytes such as sodium, potassium, magnesium, and calcium. The pH level of Waiakea Water ranges between 7.8 and 8.8, deeming it naturally alkaline, and contains a near perfect 30mg of silica, providing a soft and silky taste and texture to the water.
Another factor that sets Waiakea Water apart from its competitors is their dedication to manufacturing eco-friendly plastic bottles. With over eight million tons of plastic being dumped into our oceans each year, not mention the United States who uses 50 billion plastic water bottles a year with only 23 percent of those bottles getting recycled, Waiakea is aiding in the fight to clean our waters, utilizing plastic bottles that are more degradable in a much shorter time span. In fact, this year Waiakea will be the first company ever to use fully degradable bottles, in addition to using 100 percent recyclable plastic.
To further explain the science of this new found eco-friendly technology, regular plastic bottles take more than a 1000 years to break down, creating a carbon footprint of litter for centuries, while Waiakea plastic water bottles become degradable in 15 years. This is nonetheless, an eco-friendly technological breakthrough and will create ripples throughout the water industry.
Even with Waiakea Water making serious headway with it’s advancements in plastic degradability, the company continues to stay the course ethically, as their business is also certified Carbon Neutral, only delivering their water products in low emission vehicles. If that wasn’t enough, Waiakea donates 3 percent of their revenue to local community programs and nonprofit organizations, even matching every liter of water bought with a week’s supply of water to the people in Malawi who don’t have clean water.
Named as one of Inc. “500’s Fastest Growing Companies in America”, the ethical approach and philanthropic appreciation of Waiakea Water, combined with their game changing degradable technology, will eventually result in them being heralded as the standard model of excellence and front-runner of the water industry for the near future.